I’ve always envied the romantic relationship artists have with their craft, but I’m not an artist. I’m a cynical design utilitarian and pragmatist. Clement Mok said it right: [Design is] a process that creates order out of chaos, that renders technology useable to business. Design means being good, not just looking good. Also Charles Eames: Design is an expression of the purpose.



I’m split. On one hand I’m highly practical – technology is applied science after all. I learn what I need to achieve the business or design goal and move on (like basic coding languages, or 3D modeling). On the other hand I’m an amateur futurist, imagining the future with zero-size intelligence or prognosticating on the participatory panopticon.



Business is defining the goal and moving the right pieces in to place to achieve it. It’s about doing things on purpose and getting paid for it. What currency (social, market, Patty’s Dollars etc.) you get paid in and what your goals are is the flavor that makes doing business interesting. Goldratt put it best: Productivity is meaningless unless you know what your goal is.