Creative Generalist

DONNY EPP

Talent and all that for the most part is nothing but hogwash. Any schoolboy with a little aptitude might very well draw better than I perhaps; but what he most often lacks is the tough yearning for realization, the teeth-grinding obstinacy and saying: even though I know I’m not capable of it, I’m still going to do it.

Design

I’ve always envied the romantic relationship artists have with their craft, but I’m not an artist. I’m a cynical design utilitarian and pragmatist. Clement Mok said it right: [Design is] a process that creates order out of chaos, that renders technology useable to business. Design means being good, not just looking good. Also Charles Eames: Design is an expression of the purpose.

Technology

I’m split. On one hand I’m highly practical - technology is applied science after all. I learn what I need to achieve the business or design goal and move on (like basic coding languages, or 3D modeling). On the other hand I’m an amateur futurist, imagining the future with zero-size intelligence or prognosticating on the participatory panopticon.

Business

Business is defining the goal and moving the right pieces in to place to achieve it. It’s about doing things on purpose and getting paid for it. What currency (social, market, Patty’s Dollars etc.) you get paid in and what your goals are is the flavor that makes doing business interesting. Goldratt put it best: Productivity is meaningless unless you know what your goal is.

My Family

Did you know the world’s largest company lives in Northwest Arkansas? Did you know it’s in the Forbes top 30 Best Places for Business and Careers and the cost of living is 11% below the national average? Did you know that the nicest people on earth originate and propagate right here in NWA?

I’m a city slicker... I grew up in a city of 30 million people. As a kid imagining my ideal future, I didn’t pick Arkansas as a place to settle, as a place to put down roots or start a family. But as we've made a life here, I've realized Northwest Arkansas is an oasis...and I plan on staying here.

A List of Words I Aspire To